PR & Communications Manager [German-speaking] (m/f/d)

Explore a new world of possibilities

HomeToGo is Europe’s leading vacation rental group with the vision of unlocking better stays. Our team is united by a passion for travel, driven by innovation and impact, and guided by open-minded leaders at every level. Our commitment to recognizing and empowering exceptional talent is the foundation of our growth. We are actively hiring candidates from all around the world, including sponsoring visas for Germany. An amazing journey of opportunity with an international team lies ahead - join us!

Your future contribution

As PR & Communications Manager, you will be instrumental in shaping and executing external and internal communications across our portfolio of brands, with a primary focus on driving the narrative for HomeToGo Originals. In this role, you sit right at the intersection of our biggest growth bets and our overarching communication narratives. Your primary focus will be championing the rollout of HomeToGo Originals - giving our new property management business a clear, powerful voice. At the same time, you’ll act as a strategic comms partner across our portfolio of regional subsidiaries, while collaborating closely with the central PR team to bring HomeToGo Group’s wider corporate and tech story to life.

What you'll tackle first

How you’ll add value

• 360° rebrand support & execution: Support the strategic rollout of HomeToGo Originals by helping prepare communication materials, narrative messaging, media toolkits, and creative assets to establish it as a category-defining brand. 

• Strategic B2B & Owner PR: Drive targeted PR campaigns for HomeToGo Originals in close collaboration with Owner Marketing, focusing on property owners, local hospitality partners, and trade media to support supply acquisition and authority. 

• Internal Comms: Connect local HomeToGo Originals teams with broader HomeToGo Group updates, milestone celebrations, and strategic priorities to ensure cultural alignment and narrative consistency. Develop and maintain internal channels and formats (e.g., town halls, leadership updates, newsletters) that keep employees informed and engaged across countries and brands.

• Executive Thought Leadership: Identify and secure high-impact thought leadership opportunities, including op-eds, panel appearances, speaking engagements, and interviews, for HomeToGo Originals leadership. 

• Subsidiary Message Governance & Alignment: Serve as the strategic PR sounding board for our regional subsidiaries, establishing narrative guardrails that preserve distinct brand identities while maintaining cohesive alignment with the Group.

• Media Monitoring & Impact Analytics: Lead ongoing PR evaluation and reporting across our brand portfolio, tracking media presence, sentiment, domain authority, and social media traction to measure market presence.

• PR QA & Fact-Checking: Review and sign off on subsidiary press releases, market data claims, and localized media inquiries to ensure accuracy, compliance, and messaging consistency.

• Partner & B2B PR collaboration: Partner closely with the HomeToGo B2B team to align joint messaging, co-host industry events and validate market data claims. 

• Integrated PR support: Act as a flexible extension of the broader HomeToGo PR team, stepping in to support with launches, brand activations, and fast-moving ad hoc projects as needed.   
  

You’ll be successful in this role if you

• Experience: 3-5+ years in public relations, corporate communications, or brand communications (experience in proptech or hospitality environments preferred).

• Language Skills: C1 in German and English with outstanding writing, editing, and storytelling abilities for internal and external stakeholders.

• Newsroom Expertise: Practical knowledge of setting up multi-channel content workflows, publishing tools, and governance processes.

• Consumer & Brand PR: A solid understanding on how to drive creative consumer PR strategies, leveraging storytelling and data-driven campaigns to build brand equity and establish market visibility.

• Stakeholder Management: Strong interpersonal skills to navigate matrixed organizations and align multi-brand stakeholder groups.

What we offer

• AI-first culture: Leverage a world-class AI ecosystem with Google Enterprise+, Slack AI, and SOTA model access via Copilot, Claude or LiteLLM. By using our custom agents for automation and knowledge management, you’ll become a first-class adopter of the AI workflows defining industry best practices.

• Flexible hybrid work: Work remotely up to 50% of the year, including up to 63 days of "work from anywhere" within the EU and UK.*

• Competitive compensation: Market-aligned salary plus stock options for eligible roles.

• Generous time off: 27 vacation days to start, increasing with tenure to up to 32 days.

• Dog-friendly offices: Bring your four-legged friend along – our offices welcome well-behaved dogs.

• Relocation & visa support: Full visa sponsorship and relocation support for international hires joining our Berlin office.*

• Growth & development: German classes, masterclasses, and cross-team mentoring.

• Commuter & mobility perks: Monthly subsidy for the Deutschland-Ticket and tax-advantaged bike leasing via salary conversion.

• Wellbeing & fitness: Mental health support resources and subsidized sports memberships.

• Travel & lifestyle perks: Exclusive discounts via HomeToGo_Friends, Travel Industry Card deals, and 20% off Union Berlin fan gear.

• Climate responsibility: We practice responsible stewardship daily and embed ESG at the heart of our operations, while collaborating with Plan A to stay accountable for our carbon footprint and environmental impact. 

*Certain conditions apply. 

Protect Yourself From Recruitment Scams
At HomeToGo, we care deeply about the integrity of our hiring process and the safety of our candidates. Please note:

• All legitimate job opportunities are listed on our official Careers Page.

• Any communication from us will come from an @hometogo.com email address.

If you come across a suspicious job posting, receive an unsolicited offer, or are unsure about the legitimacy of a communication claiming to be from HomeToGo, please reach out to us for verification via recruiting@hometogo.com.