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App Jobs Salary Transparency Index · As of 2026-11-06

Only 8.5% of job ads at app companies say what the job pays

We read 1,872 live job ads from 183 companies behind Germany's most-downloaded apps, straight from their own hiring systems. 159 of them name a salary, a pay range or an hourly rate.

8.5%of all ads state the pay159 / 1,872
6.9%for professional roleswithout apprenticeships and student jobs
4.9%in engineering23 / 470
90%of ads asking for your salary expectation give no number themselves151 / 168

Least often in product management and other roles

Among professional roles, sales (12.6%) and data & analytics (9.8%) state the pay most often. Product management ads least often, at 1.8%.

Share that state the payAverage for professional roles
Sales12.6%24 / 190
Data & analytics9.8%15 / 153
Marketing8.8%13 / 148
Design7.8%4 / 51
Customer support7.2%8 / 111
People & HR6.4%10 / 156
Developer4.9%23 / 470
Other roles4.9%10 / 205
Product management1.8%2 / 110

Professional roles (n = 1,603), role from the job title. Groups under 30 ads are left out.

Apprentices see their pay 4 times as often as professionals

Training pay is often set by collective agreements and printed year by year ("1st year: €1,139"). Once a job needs a degree or experience, the number disappears.

Apprenticeships and dual study29.0%18 / 62
Working students and interns15.0%31 / 207
Professional roles6.9%110 / 1,603

They want your number. They keep theirs.

168 ads ask applicants for their salary expectation. Only 17 of them state a salary themselves. Each square is one of those ads; yellow means it states the pay.

70 of 100 companies state the pay in none of their ads

Companies with at least five ads in the sample. Only 5 state the pay in every ad, 25 in some of them. Each company page shows how often that company states the pay. All companies →

In no ad70.0%70 of 100 companies
In some ads25.0%25 of 100 companies
In every ad5.0%5 of 100 companies

Germany trails Europe, and app companies sit below even that

According to Indeed, only 12.5% of job ads in Germany stated a salary in May 2026, and 5% in IT. In the UK it is 56%.

Indeed Hiring Lab, all job adsThis index (app companies)
United Kingdom56.0%Indeed, May 2026
Netherlands48.0%Indeed, May 2026
France43.0%Indeed, May 2026
Ireland39.0%Indeed, May 2026
Italy36.0%Indeed, May 2026
Germany, all sectors12.5%Indeed, May 2026
Germany, IT5.0%Indeed, May 2026
App companies, all ads8.5%159 / 1,872
App companies, professional roles6.9%110 / 1,603

Indeed counts ads on its platform; we count ads in the companies’ own hiring systems. Index Research measures about 22% with a broader definition, so read the comparison as an order of magnitude, not an exact gap.

Seniority, language, city

Junior8.6%10 / 116
Mid-level8.0%61 / 767
Senior4.7%23 / 492
Lead and head of7.0%16 / 228

English-language ads state the pay as often as German ones (7.3% vs 6.3%, professional roles).

Munich10.2%27 / 265
Berlin8.9%68 / 764
Hamburg6.1%7 / 114
Düsseldorf1.4%2 / 138

All ads, by the company’s headquarters city. Cities with 60+ ads. One large employer can move a city’s number a lot.

The typical published range: €54,500 to €71,500

Median across 94 professional ads with an annual figure. 76% give a range rather than a single number.

RoleAdsMedian lowMedian high
All professional roles94€54,500€71,500
Sales23€50,000€60,000
Developer16€74,000€91,500
Marketing12€65,000€72,500
Data & analytics11€65,000€85,000
Other roles10€37,500€42,000
People & HR9€62,000€85,000

Small samples. This shows what companies publish, not what the market pays.

A law is coming. It probably won’t force the number into the ad.

Under the EU Pay Transparency Directive (2023/970), applicants have a right to the starting pay or its range: in the job ad, before the interview or in another way. Employers may no longer ask about your current salary.

  1. Jun 2023Directive (EU) 2023/970 enters into force
  2. 7 Jun 2026Deadline for national law. Germany misses it.
  3. Autumn 2026No German draft law published yet
  4. Expected 2027German law in force, date not confirmed

Not legal advice. Sources: EUR-Lex; Bundestag hib, 16 Jul 2026; Personalwirtschaft, 19 Jun 2026.

Method

All live job ads at the companies behind Germany's most-downloaded apps, read from their hiring systems (Greenhouse, Personio, Ashby, SmartRecruiters, Workday and career pages), as of 2026-11-06. We analysed 1,872 ads with full text, at most 60 per company. An ad counts when it names a concrete euro amount for pay: annual, monthly or hourly, a range or a minimum ("ab 2.700 € brutto"), or a salary field in the hiring system. Benefits, budgets and bonuses don't count, and neither does a reference to a collective agreement without an amount (another 22 ads). Detection is automatic and was checked by hand on samples. Ads without full text are not included.

FAQ

How many job ads state a salary?

At German app companies 8.5% of job ads state a salary, 6.9% for professional roles (as of 2026-11-06). Indeed puts all of Germany at 12.5% (May 2026).

Does the salary have to be in the job ad?

Not in Germany so far. The EU Pay Transparency Directive requires that applicants learn the starting pay or range, but also allows sharing it before the interview. In Austria a salary in job ads has been mandatory since 2011.

When does the pay transparency directive apply in Germany?

The deadline was 7 June 2026. Germany missed it, and a law is expected in 2027. No exact date has been set.

Where can I find app jobs that show the salary?

All 159 ads that state the pay are listed at berlinappjobs.com/en/jobs/with-salary/.

All 159 jobs that show pay →