Sr. Product Marketing Manager

Sr. Product Marketing Manager

Location: Berlin 
Contract: 12 month, fixed term, full time, based in our Warsaw office

Team description

The Product Growth team within Run My Business turns product innovation into measurable merchant growth by connecting product strategy, positioning and go-to-market execution across SumUp's portfolio.

Booking has recently launched as a premium offering, with the beauty industry emerging as a key strategic priority. We're looking for someone who can help shape how we take this product to market: defining its positioning, building compelling product narratives and translating merchant needs and market insights into a clear go-to-market strategy.

With both merchant- and consumer-facing touchpoints, this role will play a key part in establishing SumUp's position in the appointment management industry. You'll work closely with Product, Go-to-market and Growth teams to define the value proposition, build launch readiness and drive early merchant adoption across markets.

What you'll do

• Define product positioning and messaging: Own the positioning, value proposition and messaging framework for Booking, with a particular focus on the Beauty industry and the Local marketplace. Translate product capabilities and merchant needs into compelling narratives across marketing and in-product touchpoints.
• Shape go-to-market strategy: Develop and execute go-to-market plans for Booking and Local launches, from early positioning and audience definition through launch readiness, activation and adoption.
• Lead launch readiness: Coordinate cross-functional launch preparation, including sales and support enablement, web updates, FAQs, pricing and messaging to ensure teams are ready to bring new features to market.
• Enable customer-facing teams: Equip frontline Sales and Operations teams with the knowledge, messaging and materials they need to confidently communicate product value and support merchants.
• Bring market insights into product strategy: Gather and synthesise merchant, Sales and Support feedback, competitive intelligence and market trends to inform positioning and influence product roadmap discussions.
• Drive adoption through insight: Track feature activation, adoption and conversion after launch, using performance data and market feedback to refine positioning, messaging and go-to-market strategy across markets.

What we’re looking for…

• Fluency in English, written and spoken, with the confidence to work across global and local teams.
• Strong product marketing foundations: Proven experience developing product positioning, value propositions, messaging frameworks and go-to-market strategies, ideally in SaaS, payments or marketplace businesses.
• Strategic and analytical mindset: Ability to understand customer needs, market dynamics and competitive positioning, translating insights into clear product narratives and commercial opportunities.
• Early-stage go-to-market experience: Experience shaping how products or features are brought to market, particularly where positioning, audience definition and messaging are still being established.
• Customer and product insight: Experience translating merchant, customer, Sales or Support feedback into actionable insights that influence product positioning and roadmap decisions.
• Cross-functional influence: Ability to align and influence Product, Sales, Growth and Operations teams without formal reporting lines.
• Data-informed decision-making: Comfortable analysing adoption, activation and conversion data to understand performance and refine go-to-market strategies across different markets.

Why you should join SumUp

• 🌎 Opportunity to work with SumUppers globally on large-scale fintech products used by millions of businesses worldwide, from our Berlin office. This involves an office-first setup
• 🌈 Commitment to Diversity and Inclusion: be part of a workplace that values and promotes diversity, fostering an inclusive environment where everyone's perspectives are respected and embraced
• 📚 A dedicated annual L&D budget of €2000 for your individual development, which can be used to attend conferences and/or advance your career through further education
• 💶 A corporate pension scheme where we match up to 20% of your contributions
• 🏖 Generous time off: enjoy 28 days of paid leave plus public holidays and special leave days
• 🎁 Numerous other benefits such as Urban Sports Club subsidy, Kita placement assistance, subsidised office lunches
• 🌴 Break4me: 1-month sabbatical after 3 years of service
• 🔗 Referral Bonus: earn additional rewards by referring talented individuals to join the SumUp team

About SumUp

Be empowered to do more that matters.

At SumUp, we're on a mission to empower small businesses across the globe by providing simple and affordable tools that allow them to thrive. Today, over 4 million businesses in 39 markets rely on SumUp as their financial partner to manage payments, finance and customer relationships.

Our commitment to small businesses is reflected in our diverse team of over 4,000 SumUppers from over 90 nationalities, united by global collaboration and an innovative mindset. Our core values lay the foundation for who we are and what we stand for, shaping our work culture and driving our success. We foster inclusivity and a continuous learning culture, providing a safe space for personal and professional growth. Our differences make us unique and strong as we strive to create an environment where everyone belongs and feels supported, no matter how they identify.

SumUp is proud to be an Equal Employment Opportunity employer, actively seeking and embracing diversity in our workforce. We don't make hiring or employment decisions based on race, colour, religion or religious belief, ethnic or national origin, nationality, sex, gender, gender identity, sexual orientation, disability, age or any other basis protected by applicable laws or prohibited by company policy. Our commitment extends beyond recruitment to creating a safe and respectful workplace where harassment of any form is strictly prohibited. Discover more about our culture and opportunities on our careers website, and follow our journey on LinkedIn, Instagram, and TikTok.

Job Application Tip

We recognise that candidates feel they need to meet 100% of the job criteria in order to apply for a job. Please note that this is only a guide. If you don’t tick every box, it’s ok too because it means you have room to learn and develop your career at SumUp.