Brand Manager (m/w/d)

ZEAL Network SE is a leading international provider of online lottery products, operating for over 20 years with brands like LOTTO24 and Tipp24. As Germany’s largest digital lottery operator and a trusted partner of Spain’s ONCE, we are passionate about shaping the future of lottery experiences.

LOTTO24 is Germany’s leading online provider of state-licensed lottery products, offering customers convenient and secure access to popular games like LOTTO 6aus49, Eurojackpot, and GlücksSpirale. As a trusted partner of the state lotteries, LOTTO24 ensures that every ticket sold helps support charitable, social, and community projects across Germany. By combining ease of play, trusted security, and meaningful social contributions, LOTTO24 exemplifies ZEAL’s vision of making lottery participation more accessible while giving back to society.

The role:

As our Brand Manager, you bring our brand and marketing strategy to life through impactful consumer campaigns and creative initiatives. You translate strategic direction and campaign concepts into high-quality execution across relevant channels and customer touchpoints. Working closely with cross-functional teams, agencies, and external partners, you combine creativity, strong execution, and data-driven decision-making to strengthen our brand and contribute to measurable business impact.

Your tasks:

• Translate strategic direction and campaign concepts into effective Brand Marketing activities

• Collaborate closely with Media, CRM, Creative and Product teams to ensure a consistent brand experience

• Execute integrated consumer campaigns across high-reach channels such as TV, online video and OOH

• Manage creative development and production with agencies, partners and our internal Creative Studio

• Use consumer and market insights to inform campaign execution and creative decisions

• Monitor campaign KPIs and optimize activities based on data, results and learnings

• Align marketing initiatives with Product, Legal and Compliance requirements

• Manage campaign and production budgets within defined frameworks

• Analyze campaign performance and derive clear learnings for future activities

What you offer us: 

• Several years of in-house Brand Marketing experience for a consumer-facing brand

• Strong understanding of brand strategy, positioning and integrated consumer marketing

• Strong analytical mindset with experience using data, research and customer insights to drive Brand Marketing decisions

• Strong understanding of relevant Brand Marketing channels and their different roles

• Hands-on experience executing integrated B2C marketing campaigns

• Experience working with creative teams, agencies and content productions

• Strong project management and organizational skills

• Experience managing campaign or production budgets

• Experience with campaign analytics, reporting and marketing measurement

• Professional proficiency in German, both written and spoken

• Experience in Performance Marketing, CRM or evidence-based marketing is a plus

• Experience in e-commerce or digital consumer businesses is a plus

What we offer:

• A modern, dynamic culture grounded in the success of a leading-edge e-commerce company.

• A talented team of ambitious, like-minded colleagues where your knowledge and ideas truly make an impact.

• Ongoing personal growth, supported by an annual development budget of €1,500 to invest in your professional development.

• Trust and autonomy, no micromanagement, just confidence in your ability to deliver and excel.

• Flexible work options with a hybrid setup focused on results.

• Unlimited vacation days in addition to your yearly 30-day vacation allowance.

• Opportunity for workations abroad using our WorkFlex tool.

• Monthly mobility allowance of €30 to use on the mobility option of your choice (e.g., the Deutschlandticket), plus access to a company bike leasing program.

• Company pension scheme, provided in partnership with Degura, to support your future financial security.

• Subsidized EGYM WELLPASS membership, with a contribution of only €25 per month, giving you access to a wide range of gyms and sports options across Germany.

• Quarterly company events, along with regular team activities and informal gatherings, a favorite being our Healthy Tuesday lunches or Treat Thursdays in the office!